The Big Idea: A fun graphic identity inserted into a heritage site.
Trivia: First Adventure to North London, Passports were required.
We were appointed by Adventure to create their flagship statement bar within Covent Garden,. We designed a fresh new concept for the brand, incorporating their great reputation in South London as the place to go for a cocktail & a good time.
The result was a lively, fun, unpretentious cocktail bar with a personality to match the Adventure Entrepreneurs. Stand out features include a larger than life image of ‘Hugh Hefner and his harem’ highlighting the softly lit restored brick arches.