The Big Idea: Cheap can be cheerful. Adventure Playground
We created a fresh new concept for the established cocktail brand, incorporating their great reputation in South London as the place to go for a good time. The result was a lively, fun, unpretentious cocktail bar with a personality to match the Adventure Entrepreneurs. The concept was the juxtaposition of an ‘adventure playground’ versus ‘a gentlemen’s club’. The concept gave a fun ‘street’ vibe that also had to be comfortable and classy. ‘Adventure is your playground’. We clad the ceiling and walls in traditional wall paneling and painted them high gloss to give a modern edge, this contrasted with the existing brick. The metal framework/cage (the materials you would find in an urban playground) intices people to the rear of the bar where you can sit under a canopy of fairy lights and yarn bombing. Stand out features include:
A neon sign with a witty/talking point- ‘wait here i’ve gone for help’ and A vintage painted artwork on the brick work to advertise their new food concept of hot dogs in a tongue and cheek way ‘hot dogging in clapham common’.