Trivia: La Sape, an abbreviation based on the phrase Société des Ambianceurs et des Personnes Élégantes (The Society of Ambiance-Makers and Elegant People) and hinting to the French slang word "sape" which means "attire", is a social movement centered in Brazzaville, the capital of the Republic of Congo. An adherent of La Sape is called a sapeur. The movement embodies the elegance in style and manners of colonial predecessor dandies as a means of resistance. They are in stark contrast with the environment they live in.
Big Idea: A Sapeurs Dressing Room
The first store in the UK for this Italian mens accessories brand. With a factory based in Como Italy, 40 Colori have the ambition to produce high quality, affordable mens accessories in as many distinct colours and patterns imaginable. So go for it, dress like a sapeur and make an impact instead of shrinking into the crowd.